SEO Growth for a Diagnostics E-Commerce Platform
About the Company
A diagnostics e-commerce platform selling reagents, ELISA kits, and analysers wanted to strengthen its online sales. Despite a strong catalogue, the site lacked visibility in competitive product searches, was absent from AI-driven search results, and was missing opportunities to grow traffic and conversions.
The Challenge
- Low visibility for high-intent transactional keywords.
- No presence in AI Overviews or People Also Ask results.
- Under-optimised site structure limiting discoverability and growth.
Our Approach
RSVR Tech delivered a comprehensive SEO programme to boost rankings and conversions:
- Product Optimisation – Enhanced metadata, descriptions, and AI-friendly FAQs for key product lines.
- Technical SEO – Improved navigation and indexing for better discoverability across the store.
- AI Search Optimisation – Structured content to secure visibility in AI Overviews and generative search.
- Keyword Strategy – Targeted competitive diagnostics queries to capture qualified buyers.
The Results
- Dominant Rankings: Over 35% of tracked keywords now rank #1, with nearly three-quarters ranking in the Top 10.
- AI Search Visibility: Achieved placements in more than 20 AI Overviews and multiple People Also Ask results.
- Traffic Growth: Website sessions increased by more than 85% and visitors nearly doubled.
- Order & Revenue Growth: Monthly orders grew by over 90%, with revenue increasing in line, supported by a stable average order value.
The Impact
Through product-focused SEO and AI-driven optimisation, RSVR positioned the diagnostics platform as a leader in the IVD space. By doubling traffic, boosting orders, and securing AI Overview visibility, the site now has a sustainable foundation for growth — with search visibility directly powering e-commerce sales.
Your Vision, Our Expertise
RSVR is committed to transforming ambitious startups into industry leaders through tailored technical and financial support. If you have the vision, we have the expertise to make it happen. Let’s collaborate to achieve remarkable success.
