SEO Growth for a Digital Art Marketplace
About the Company
A digital art marketplace offering AI-powered tools for artist bios and statement generation needed to scale its reach. While its product offering was innovative, the platform struggled to rank for high-value queries, lacked visibility in generative search results, and faced low artist sign-up rates limiting marketplace growth.
The Challenge
- Weak visibility for transactional keywords such as sell art online and digital art marketplace.
- Absent from AI Overviews (AOE) and generative model results.
- Landing pages were not effectively converting visitors into sign-ups.
Our Approach
RSVR Tech built a focused SEO strategy designed to win in both traditional SERPs and generative search environments:
- Generative Model Optimisation – Structured landing pages, FAQs, and content to surface in AI Overviews and generative search.
- On-Page Enhancements – Strengthened metadata, descriptions, and CTAs for higher relevance and conversion.
- Content Strategy – Developed optimised pages targeting high-intent queries to attract artists and buyers.
- Ongoing Performance Refinement – Monitored impressions, CTR, and ranking shifts to continuously align with search trends.
The Results
- Generative Search Visibility: Secured placements in 21 AI Overviews, ensuring the platform was discoverable in AI-powered results.
- Keyword Dominance: More than 30% of tracked keywords now rank #1, and over 50% rank in the Top 10.
- Traffic Growth: Organic impressions rose by nearly 40%, while clicks increased by over 45%.
- Conversions: Artist sign-ups surged by more than 150%, directly tied to landing page and SEO improvements.
The Impact
RSVR turned the art marketplace into a recognised leader in its niche, delivering both visibility in AI-driven search and significant conversion growth. By doubling traffic and more than doubling artist sign-ups, we demonstrated how advanced SEO strategies like Generative Model Optimisation can directly translate into business success.This wasn’t just ranking improvement — it was sustainable growth that expanded the marketplace’s artist base, increased sales, and strengthened its reputation as a trusted platform in the digital art world.
Ready to see how SEO can drive measurable growth for your business? Contact RSVR today to unlock the same impact.
Your Vision, Our Expertise
RSVR is committed to transforming ambitious startups into industry leaders through tailored technical and financial support. If you have the vision, we have the expertise to make it happen. Let’s collaborate to achieve remarkable success.
